As a Sainsbury's Driver, you should pride yourself on being an ambassador for the company. When you’re out on the road, other road users in their cars are potential Sainsbury's customers. If they see you driving well, it gives them a better impression of the company and shows them that we really believe in looking after our products. Every Sainsbury's Driver competes to become the Sainsbury's Driver of the Year. So if you are providing the highest standards of delivery, reliability, punctuality and customer care, you can gain real recognition. It's a great incentive.