Summary of the Role’s Main Purpose
Act as the voice of the customer for the Grocery Business Unit within Sainsbury’s, step changing the use of supplier insight and Sainsbury’s insight to make actionable recommendations, delivering an improved proposition for customers
Principal Accountabilities
• Analysis of multiple consumer, market and customer sources to provide actionable insight-based recommendations for the Grocery Business Unit.
• Manage the embedded Grocery agency team (2x LMG, 1x Kantar, 1x Nielsen FTEs) recource and prioritise to deliver against category and business unit needs
• Build and manage a supplier insight programme for Sainsbury’s Grocery – creating and leading the working relationship with FMCG Shopper and Consumer Insight teams within Sainsbury’s key FMCG suppliers. Ensure that this insight is used to drive the Sainsbury’s proposition for customers
• Lead insight input into 3-5 year strategic Category Visions in grocery, working in collaboration with category managers/planners and FMCG suppliers
• Ensure that insight plays a major role in the annual category planning and JBP process
• Synthesise multiple data sources to provide customer insight driving actionable conclusions to improve financial business decisions
• Ensure that insights are actionable and embedded into teams across the business unit to drive actions to improve the business for customers and financial performance
• Educate the Grocery BU so that they become self sufficient for their day to day insight needs
• Ensure that insights and learnings are shared within the wider Insight Team, and that recommendations for Grocery take a Total Business perspective
• Develop and lead insights projects that meet the needs of the business, including delivery of specific insight projects to support the Brand Review
Measures of Success
• Insight is embedded into Grocery teams and processes, and is recognised by the BU as driving change
• Trading Insight Manager and team deliver actionable recommendations
• Insight drives business decisions and is visible/used by all levels of the team
• Supplier JBPs incorporate and deliver asks which improve our customer proposition via actionable insight
Resources available to the Job-Holder
• Embedded agency team members from LMG, Kantar and Nielsen
• Market research budget allocated to Grocery from the Trading & Channels Insight budget
Level of Decision-making Authority
• Responsible for all insight within the Business unit
• Responsible for Grocery insight budget and use of continuous retained agency resources
Core Areas of Knowledge, Skills & Experience
Essential:
• 7+ years commercial experience, ideally across supplier side and retailer side
• Track record of the interpretation and analysis of sophisticated / complex customer and market insight – continuous and adhoc qual and quant
• An understanding of customers and retailing at both strategic and operational level
• An understanding of supplier-retailer insight and trading relationships and best practice ways of working
• Track record of influencing supplier contacts and retailer colleagues up to Director level
• Strong understanding of how and where decisions are made within organisations (ideally Sainsbury’s and supplier/FMCG businesses)
• Passion for consumers and understanding their issues and behaviours.
• Ability to explain complex insight outputs in a simple and engaging way around the business to a variety of levels
Qualifications:
• Degree level or equivalent
