 DescriptionSummary of the Role’s Main Purpose
To manage the application of Sainsbury’s Brand into new and refurbished convenience store formats, ensuring consistent compliance and execution.
Principal Accountabilities
- All schemes are delivered in accordance with the brand application process:
- Deliver timely, intelligent and compliant brand application for convenience store initiatives on the store development programme, in order to meet the required timescales for the SDG process
- Apply cost awareness to brand application on all proposed solutions
- Identify and recommend cost saving opportunities.
- Managing the delivery of branding information and post investment reports on time, to required quality and to budget
- Measuring brand compliance through post investment customer satisfaction and site visits to measure brand delivery against actual elevations signed off
- Identifying the necessity for bespoke brand solutions and working with Concept Design team to deliver best solutions
- Building stakeholder relationships
- Ensure the correct sign off process is undertaken and communicated to key stakeholders through the appropriate channels
- Ensure that all key stakeholders are communicated to and informed throughout the brand application process
- Ensure regular communication with stakeholders regarding complex schemes that may require bespoke solutions
- Improving the brand application process
- To review our end to end process regularly to ensure that we are keeping it simple
- To report back on current brand specifications in order to drive consistency and challenge ease and practicality of application. Working with the design team when specifications are being developed
- To provide feedback to assist with maintenance of Artwork library.
- Identify and capture bespoke Convenience branding solutions to add to a convenience specific kit-of-parts
- Building the delivery of our supply base
- Work with brand agencies, project managers, architects and third parties e.g. signage contractors in order to continuously improve the brand application process and the accuracy and content of brand specifications
- Establish and maintain relationships with third party suppliers by creating clear performance criteria
- Periodically measure brand application agencies’ performance and costs (with support of procurement) to ensure best value of money for Sainsbury’s
Measures of Success
- Customer measures for “store environment”, “ease of shop” are above the average
- Post Investment Satisfaction surveys are above the average
- Positive stakeholder feedback
- Delivery of branding recommendations to time, to quality, to budget
- Accurate specification documentation
Resources available to the Job-Holder
- Compendium
- External Design Agencies and suppliers
- Concept Design Manager, C6 Brand Application Manager and C6 Format Planning Manager for support and guidance.
- Research support from Customer Insights team
- Brand clinic , DFL, DRM for guidance and support
- Budget defined per project
- Research and competitor visits
- Trade press and periodicals
- Level of Decision-making Authority
- Develop proposals for changes to be agreed via the Property Design Review Meeting (PDRM)
- Identify specific design requirements and work with conceptual design to develop
- Manage the budgeted spend for each project
- Develop evolutionary changes to Store specification guidelines
- Sign off design proposals for elevations
Core Areas of Knowledge, Skills & Experience Key Behaviours
- Customer & Market Focus – Ability to engage with customer insights and trends. Has knowledge of competitor’s latest developments. Ability to understand supplier capabilities, manufacturing methods and materials. Uses this information to share with the wider team and to improve ways of working
- Big Picture Thinking – Clearly relates plans to overall corporate goals and ensures creative output is consistent with the direction for the Sainsbury’s brand
- Influencing – Able to demonstrate impact and influence at Senior Manager and Director level, and across cross-functional peers within Retail, Trading, Commercial and Customer divisions
- Leading & Developing – Ability to lead and inspire cross-functional teams across Retail, Trading, Commercial and Customer divisions engaged in complex and time pressured projects
- Planning and Executing – Good project management skills
- Commercial Decisiveness – Ability to balance brand delivery with commercial and cost parameters to ensure that solutions are providing best value for Sainsbury’s
- Creative thinking - able to suggest and apply creative solutions to resolve business needs & problems
- Other required behaviours
- Accountability for results – Focussed on delivery of results
- Networking & Partnering – Naturally works in a cross functional manner to deliver shared objectives across multiple disciplines
- Transformation & Change – Constantly strives to improve the quality of output and performance of agencies
- Experience
- Store design, interiors and/ or design management
- Equipment development and/or understanding of in-store equipment and signage
- Proven track record of commercially successful development of retail environments
- Proven track record of success in delivery of projects on time and within budget
| Full/Part Time: | Full Time | | Type: | Permanent | | Salary: | £200-£250 per day | | Area of the Business: | Store-Support-Centre |
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