Digital Marketing Manager – Organic Social
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Marketing
Closing date: 09 December 2025
Requisition ID: 400041445
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Digital Marketing Manager - Organic Social
London location, hybrid model.
*Role to commence as of March 2nd 2026*
Why join us
Joining the Digital Marketing team at Sainsbury's offers a unique opportunity to lead the organic social media strategy for a multi-channel retail giant, shaping how millions of customers engage with our brands. As the Organic Social Media Manager, you will drive innovation, manage campaigns, and nurture a talented team to deliver impactful social marketing initiatives. With a focus on creativity, collaboration, and continuous improvement, you will have the freedom to make strategic decisions, manage budgets, and forge partnerships with industry leaders to elevate our social media presence. This role not only allows you to be at the forefront of digital marketing trends but also provides a platform for personal growth, professional development, and the chance to become a recognised thought leader in the industry.
What you'll do
As the Digital Marketing Manager - Organic Social at Sainsbury's, you'll be accountable for all of our organic social media content, whether that's produced by our in-house creative agency or by your team of social experts. You will lead the planning and execution of the organic social media programme, overseeing day-to-day management of campaigns, setting and achieving performance goals, and driving innovation in social media activity. Your responsibilities will include developing always-on organic social activities, collaborating with Brand Comms teams on campaign plans, managing the organic social marketing budget, and working with agency partners to execute a clear and innovative social strategy. Additionally, you will be responsible for measuring and analysing the impact of organic social efforts, managing a team to deliver campaign plans, fostering data-driven insights for social effectiveness, and building strong relationships with key social networks and creative agencies. Your role will involve driving social media excellence, fostering cross-team collaboration, and contributing to the growth and success of Sainsbury's digital marketing initiatives.
Who you are
As the Digital Marketing Manager - Organic Social for Sainsbury's, Tu, and Nectar, you'll be experienced in creating content that feels native to organic social, taking on board channel best practice and performance data. Your high level of external awareness and existing relationships across key social networks, combined with your detail-oriented approach and innovative mindset, enable you to drive the development and execution of compelling organic social strategies that align with marketing goals and deliver measurable impact. With a focus on fostering internal collaboration, coaching teams, and building beneficial partner relationships, you play a pivotal role in shaping the organic social media programme and strategy, driving performance, and nurturing a growing team to achieve success in the dynamic and fast-paced digital marketing landscape.
Essential Criteria
- Proven experience managing an organic social team in retail, delivering annual, seasonal, and product campaign plans.
- Experienced in data-driven analysis and insights to improve social effectiveness.
- Experience developing a social reporting cadence to inform internal teams about opportunities and performance insights.
- Experience managing large social media accounts and creating content.
- Strong budget management experience and financial accountability.
- Knowledge of social platform tools (e.g., Sprout) and emerging trends in social media.
#LI-SM1
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
