Range Analyst - Dairy

Holborn Store Support Centre


Holborn Store Support Centre



Contract Type



Competitive plus benefits

Areas of business


Job ID


Google Map of 33 Holborn London EC1N 2HT

Sainsbury's Supermarkets Ltd, 33 Holborn, London, EC1N 2HT

You are responsible for devising a strategy that leads to the creation of optimal ranges and drive incremental sales value in order to deliver the best possible customer satisfaction and financial performance. Your ranges will represent the latest analysis, insights and cross-business thinking, and your application of the category customer decision hierarchy and the product quality framework. You will own the RangeComm process end to end with relevant interactions with all stakeholders to manage projects to time; owning meetings and coordinating wider business attendance and engagement. 

What you need to do
• Identify strategic range objectives for your category and translate them into more detailed actions plans for range and merchandising delivery
• Identify range opportunities that improve sales, volume, waste, freshness and customer satisfaction
• Objectively evaluate the potential value creation of your range delivery
• Conduct appropriate and proportionate analysis to inform range creation ensuring a broad mix of sources are referenced
• Create ranges that reflect your ambitious objectives and conform to wider business directives
• Coordinate the efforts of all stakeholders, ensuring the project (e.g. range review, seasonal events, seasonal changeovers, MSR, etc.) runs to budget, time and meets the quality and purpose outlined in the strategy
• Accountable for the creation of the store implementation briefing pack
• Conduct Post Implementation Reviews of major range changes to learn and iterate
• Provide research, support, guidance and training on ranging excellence
• Line manage (where relevant) an in-category merchandiser ensuring ranges are brought to life on fixture

What you need to know
• How to build a strategy that drives decisions and choices to impact the overall effectiveness of your category
• The impact that your range has on suppliers and other internal teams
• Category priorities, now and in the future
• How to quantify and validate project benefits
• How our customers shop across retailers and where spend outside Sainsbury's could be converted
• Your customer segments, their buying patterns, your competition and the economic environment relating to your category and the wider business
• Wider Sainsbury's strategy for product development, range and merchandising and how to apply this to your category ranges
• How to manage complex projects; deliverables and milestones on time/within budget/meeting business needs
• How to communicate with stores, in order to implement changes ‘right first time’
• How to document practices and procedures that led to project successes, and make recommendations for applying them to similar future projects
• Awareness of the merchandising support required to deliver the range programme

What you need to show
• Strategic in your approach, you can show how your range delivers the category’s vision and meets the needs of the business
• Understanding the GSCOP implications and impact on business wide projects
• You know how to spot opportunities and prioritise conflicting demands to ensure the most important needs of our customers are met first
• You can drive category share growth, incremental benefits and progress against the project objectives
• You balance quantitative and qualitative market assessment from a variety of sources
• Ability to interpret customer decision hierarchy to ensure the customer segments are the best foundation from which to build your range
• Application and compliance to the wider Sainsbury's strategy
• Organised and efficient with proven experience of successful project management of varying size and scope
• Clear definition of requirements, timetable of events and interdependencies in the process from start to finish
• Creative, good synthesis and integration skills, excellent communication skills, able to dialogue with people from all ranks and parts of the business
• Document practices that led to project successes, and make recommendations for applying them in future
• Contribution to the improvement and utilisation of new ranging practices
• Empowering direct reports and giving them the support they need to grow and develop
• Very comfortable with numbers and quick to adapt to tools and systems easily
• PC literate with Advanced knowledge of Excel
• Knowledge of merchandising software e.g. JDA desirable