Digital Data & Media Planner

Job Description

Nectar360’s vision is to be the most powerful insight and data-led media services agency in the country, creating valuable relationships between the UK’s favourite brands and their customers to help them live well for less.  Digital is a key and growing part of the Nectar360 business, receiving substantial investment to develop and take to market a digital media buying platform – the Retail Trade Desk (RTD).  Through its powerful data assets Nectar360 is able to target and measure display, social and TV campaigns.  This capability is hugely sought-after by Nectar360 and FMCG clients. As a Digital Strategist, you will be planning for some of the biggest brands and agencies in the world. Be the subject matter expert by pulling on market, category and brand insights to create ‘best in class’ data driven data strategies for our clients’ digital campaigns.  

As a Digital Strategist you’ll:

Data Planning: 

• Responsible for creating specialist insight-based proposals for partners/ clients based on real transactional data, also supporting select RTD projects that impact team goals overall 
• Responsible for planning, cataloguing and refreshing audiences to power effective use of 1st party data for our clients and internal marketing teams, (Nectar, Sainsbury’s, Argos) 
• Own and refresh sales collateral, providing training as necessary to engage sales teams 
• Ensure data selections and processes that are being directly worked on adhere to Sainsbury’s and Nectar’s sensitivities 
• Work with analytical resource to deliver evaluations, writing and confidently presenting results to create a story to demonstrate the effectiveness of 1st party data usage for digital campaigns 

Strategy: 

• Demonstrate a strategic mind-set by understanding  the key business challenges of our partners and agencies and work with the Senior Digital Strategy Manager to develop solutions 
• Champion RTD and digital channels to the wider business, publishers and agencies, in particular audiences and measurement 
• Work with the Senior Digital Strategy Manager to define and develop process improvements and automation 
• Keep up to date with latest developments in the digital arena, feeding these into the team to support the ongoing development of our channels 

Revenue: 

• Own weekly pipeline meetings to ensure partner/ client requests are prioritised, delivered on time while adhering to best practices 
• Champion Nectar360 capabilities to drive engagement with sales teams by working one day a week at partners’ offices 
• Ensure revenue within your area is booked and billed on time 
• Support the Senior Strategist to deliver channel budget, minimum £500,000 p.a. 
• Generate ideas for driving revenue through RTD by working with data and digital partners, including Sky and LiveRamp  

Our N360 Planning team would love to see:

As the Digital Strategist, you will be the planning expert for our digital media channels, interfacing with FMCG clients and partners to provide bespoke targeting recommendations. You will support commercial targets of the digital work streams by driving best practice recommendations for audience selections, guiding analytic resource to understand and drive results and working with the Senior Digital Strategy Manager to impact continuous channel and process innovation. 

• Experience in a digital media or data planning role in a consultative environment, (additional Nectar360 training will provided) 
• Strong client liaison skills i.e. able to work collaboratively and in partnership to deliver a high quality data driven solutions 
• Experience of working with customer data 
• Extensive knowledge of how segmentation and profiling techniques are used for direct marketing and loyalty campaigns 
• Good understanding of programmatic and social media platforms, (DSPs, DMPs, CDPs) 
• Experienced at leading projects and  confident engaging wider business functions in addition to agency teams, FMCG clients and third party suppliers 
• Advanced user of PowerPoint, Excel 
• Excellent written and verbal communication skills in order to respond to briefs effectively