Campaign Executive
Salary: Competitive Plus Benefits
Location: Coventry Store Support Centre - Ansty Park, Coventry, CV7 9RD
Contract type: Permanent
Business area: Marketing
Closing date: 30 May 2025
Requisition ID: 304975
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
What will you need to do
Campaign Planning and Delivery:
- Work with Brand Comms Managers to take briefs generated in the Marketing Propositions team and bring them to life. You will be responsible for supporting the development of key outputs, including:
- Working alongside Marketing Propositions to ensure each brief has clear metrics and recommendations that are able to meet objectives.
- The development of a creative treatment, design and production of all creative work
- The development of a media plan by week, by channel
- Support the Brand Comms Manager to translate each proposition brief into an inspiring execution brief for the cross-channel and agency teams.
- The role is more executional than the Brand Comms Manager, playing less of a role in upfront planning, but a greater role in downstream delivery of campaigns.
- Manage cross-functional and external teams to deliver to a single objective. You will be required to manage complex programs of work, with multiple objectives and ensure that each part of the whole meets a pre-agreed set of objectives.
- Work with other Brand Comms Executives to ensure that individual campaigns work cohesively without duplication or over-exposure whilst achieving individual campaign objectives.
- Have oversight across all campaigns, including those owned by other channels, to ensure everything is working towards building our brand and delivering on overall brand objectives.
Media Planning and Budget Management
- It is critically important you are an excellent and diligent budget manager. They will have large campaign budgets to manage (<£1m) and will need to ensure that these budgets are spent efficiently and effectively.
- Must be knowledgeable of key above-the-line media and have a working understanding of how media is planned and bought.
Agency management
- Challenge external creative and media agencies to deliver best in class advertising that delivers to the brief: always striving to be one step ahead with every campaign.
- Must have some agency experience to ensure that they are able to manage the relationship with key agency personnel, manage performance regularly and get the very best output from our partners.
- Responsible for evaluation of agency performance and relationship to ensure consistently high delivery of work.
How you will succeed
- Campaigns are delivered on-plan, to brief and meet pre-agreed marketing & commercial objectives.
- Creative output is consistently excellent, on-brand and well-applied.
- Highly organised – able to manage complex briefs through a network of channel teams and agencies.
- Budget management – all campaigns delivered within budget.
- Communication – need to work effectively with Brand Comms Managers to execute campaigns, maintaining open communication, share challenges and work together.
- Strong relationships – build strong and long-lasting relationships across marketing channels, agencies and commercial teams.
What I need to know/show
- Knowledge of key marketing principles (preferably within the retail sector) and the end-to-end process for a marketing campaign from brief to execution.
- Experience planning and buying media across key ATL channels and digital media (VOD and Display) and curiosity to learn more.
- Experience working with creative agencies to design and deliver marketing campaigns.
- Ability to operate as an effective tactical thinker – someone who is able to anticipate, be responsive and is quick to act.
- How to influence and engage stakeholders to deliver effective campaigns.
- An understanding of the communication channels available, and the ability to make decisions and recommendations on the best media mix to deliver campaigns.
- An understanding of the metrics that drive customer brand perceptions and media performance.
Resources available to me
- Budget allocated by campaign
- Agency support from creative and media agencies.
- Virtual team of marketing channel specialists.
What decisions I can make
- Media investment decisions on campaigns within approved budgets.
- Day to day decision making to steer campaign development.
We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
