Brand Propositions Manager
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Fixed-Term Assignment
Business area: Marketing
Closing date: 02 February 2026
Requisition ID: 400045978
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Brand Propositions Manager, 12 - month FTC
London location - hybrid
Why join us
Joining our team at Sainsbury's as a Brand Proposition Manager means being part of a dynamic and innovative environment where you can shape and drive the brand plans that define our distinctive and bold propositions. With a strong focus on customer relevance and commercial success, you will have the opportunity to collaborate with key stakeholders, develop creative marketing propositions, and play a pivotal role in bringing our brands to life. We value passion, creativity, and the ability to influence and inspire, offering a supportive and flexible work culture that allows you to achieve a fulfilling work-life balance while contributing to our business goals and strategy.
What you'll do
As the Brand Proposition Manager at Sainsbury's, you will play a pivotal role in developing and driving the brand plans for Argos and Habitat, translating these ambitions into distinctive and bold propositions that set our brands apart in the market. By gaining key stakeholder input and alignment, leveraging insights, and focusing on customer relevance, you will develop marketing propositions that address key customer opportunities while aligning with brand objectives. Working closely with commercial stakeholders, you will support trade planning priorities and collaborate with marketing and retail channel teams to bring these propositions to life creatively. Your role will involve anticipating risks and recommending adjustments to optimise the plan, contributing to the development of annual and quarterly customer plans that reflect brand priorities and support the corporate strategy.
Who you are
As a Brand Proposition Manager for Sainsbury's Marketing Planning & Propositions team, you are a strategic and customer-focused professional with a passion for developing distinctive and bold brand propositions that drive successful and high-performing brands. With your experience in brand strategy and proposition development, combined with your infectious enthusiasm for our brands, you possess the ability to balance analytical thinking with innovative and creative ideas to shape brand plans that resonate with customers and align with business objectives. Your strong influencing skills, collaborative approach, and resilience enable you to build relationships, inspire trust, and navigate competing priorities while driving the development and execution of impactful marketing propositions that bring our brand ambitions to life.
Essential Criteria
Brand Strategy Expertise: Proven experience in developing and executing brand strategy/propositions within retail.
Customer and Commercial Focus: Strong understanding of customer behaviour and commercial drivers, with the ability to align brand activity to business objectives.
Insight-Driven Decision Making: Experience using customer insights and real-time data to inform brand strategy, anticipate risks, and optimise opportunities.
Communication and Stakeholder Relationships: Strong experience building cross-functional relationships which enables you to inspire, influence and execute our brands plans in a credible way.
#LI-SM1
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
