Brand Comms Executive
Salary: Competitive Plus Benefits
Location: London Store Support Centre, London, EC1M 6HA
Contract type: Fixed-Term Assignment
Business area: Marketing
Closing date: 28 January 2026
Requisition ID: 400046543
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Why join us
Joining Sainsbury's as a Brand Comms Executive means being at the forefront of our customer touchpoint strategy, influencing how millions of customers engage with our brands each week. You'll have the opportunity to drive creative excellence and innovative campaigns, working collaboratively with key stakeholders to translate brand propositions into compelling brand communications that elevate the customer experience and enhance sales performance. In this dynamic role, you will support the Brand Comms Manager to design and develop Sainsbury’s marketing communications for broadcast and brand campaigns across all customer touchpoints including TV, Press, Radio, Outdoor, Social, and Display.
What you'll do
You’ll support the delivery of our food strategy in taking propositions generated by the planning and propositions teams and turning these into engaging best in class campaigns that deliver on objectives. Lead the design, delivery and execution of our marketing campaigns through all channels. Write engaging briefs that inspire our creative and media agencies to deliver best in class work and brief internal teams to further bring the campaign to life in owned channels. Evaluate and manage the development of creative work and media plans with agencies to a high level across the right marketing channels. Ensure campaigns have clear KPIs, react and adapt to performance to optimise campaigns while live, and carry out the post campaign analysis to share learnings with relevant teams for future campaigns. Clearly communicate and engage relevant stakeholders to gain approvals and buy in. Manage campaign budgets both in the planning and reporting of campaign spend. Keep abreast of all legislation and regulations and to ensure all broadcasting communications adhere. Make sure all our advertising is legal, decent and honest and in line with our corporate values.
Who you are
You are a creative and detail-oriented professional with a passion for brand marketing and driving customer engagement through compelling communications. With a sound understanding of marketing principles (preferably within the retail sector) and the end-to-end process for a marketing campaign from proposition to deployment. You have knowledge of the communication channels available and media mixes, and how to best communicate in them. Show the ability to make decisions and recommendations on the best media mix to deliver campaigns. You excel in collaborating with key stakeholders, agencies, and own channel teams to deliver impactful campaigns that resonate with our customers. You’re a self-motivated problem solver who can operate in a fast-paced environment being comfortable under pressure. Your strong project management skills, creative judgement, and commitment to delivering best in class communications are executed efficiently and effectively, contributing to the overall success of our marketing strategies.
Essential criteria
Brand Strategy Expertise: Proven experience in developing and executing brand comms.
Customer and Commercial Focus: Strong understanding of customer behaviour and commercial drivers, with the ability to align brand activity to business objectives.
Insight-Driven Decision Making: Experience using customer insights and real-time data to inform brand strategy, anticipate risks, and optimise opportunities.
Communication and Stakeholder Relationships: Experience in retail processes and aligning brand communication strategies.
#LI-SM1
We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
