Digital Marketing Lead - Marketplace
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Fixed-Term Assignment
Business area: Non Food
Closing date: 11 March 2026
Requisition ID: 400049711
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. From fragrance to car care, clothing and pots and pans, our General Merchandise team delivers all the non-food items for Sainsbury’s, Habitat and Argos customers. This multi-brand environment means you get to work across most areas. You can also be a pioneer, because the team believes in being brave, iterating and learning as they go. They also develop deep connections to other departments, which opens up a lot of different career opportunities for you. What’s certain is that you’ll spend time on the shop floor to get closer to customers, and bring a broad perspective and the full support of your manager with you wherever you decide to develop next.
Why join us
Joining Sainsbury's as the Digital Marketing Lead for Marketplace provides a unique opportunity to lead and shape the activation and optimisation of digital marketing campaigns across various platforms, including Google Ads, Microsoft Ads, social media, and display advertising. With a focus on performance marketing and strategy alignment, you will play a pivotal role in driving growth and maximising ROI for the Argos Marketplace. Collaborating with internal and external stakeholders, you will have the chance to leverage your digital marketing expertise to forecast, measure, and optimise campaigns while contributing to the success of a dynamic and innovative marketing team within a multi-channel retail environment.
What you'll do
As the Digital Marketing Lead for Marketplace at Sainsbury's, you will be accountable for driving performance marketing initiatives, focusing on paid search, shopping, and app campaigns across various platforms such as Google Ads, Microsoft Ads, SA360, and Apple Search Ads. In addition, you will develop and execute test and learn agendas to optimise performance across bidding, targeting, ad creative, and formats, while managing the paid digital media marketing budget for associated campaigns. Collaborating with internal stakeholders, you will align digital activation with campaigns and commercial goals, forecast performance accurately, and provide a pivotal voice on campaign measurement and performance analysis. Working closely with platform partners and internal teams, you will contribute to the growth and success of the Marketplace and Argos digital propositions through continual optimisation and a test and learn approach.
This role will be a hybrid role with a 70% Paid Search focus & a 30% Paid Social & Display focus.
Who you are
As a Digital Marketing Lead for Sainsbury's Marketplace, you are a seasoned professional with over 4 years of hands-on experience in digital performance marketing, specialising in Paid Search. Your deep expertise in managing large budgets, executing campaigns across multiple platforms, and aligning digital activation with commercial goals allows you to drive impactful strategies and optimise campaign performance. With strong communication skills and a proactive approach to problem-solving and innovation, you excel in collaborating cross-functionally, adapting to changing circumstances, and continuously seeking ways to enhance marketing initiatives for sustained growth and success within the retail industry.
Essential criteria
Proven experience in digital performance marketing, with a strong specialism in Paid Search within FMCG.
Hands-on expertise managing and optimising campaigns across platforms including Google Ads, Microsoft Ads, SA360, Apple Search Ads, and paid shopping/app campaigns.
Demonstrable experience managing large paid media budgets with a clear focus on ROI and performance optimisation.
Experience in performance forecasting, measurement, and analysis, with the ability to use data to inform decisions and optimise outcomes.
Experience developing and executing test-and-learn strategies across bidding, targeting, ad creative, and formats.
#LI-SM1
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
