Senior Copywriter
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Marketing
Closing date: 01 April 2026
Requisition ID: 400054753
Why join us
Joining our team at Sainsbury's, means becoming part of a vibrant and collaborative environment where creativity thrives. As a Senior Copywriter, you will have the opportunity to shape the creative vision and brand tone of voice for a diverse portfolio of brands, including Sainsbury's, Argos, Habitat, Tu, and Nectar. You will work alongside a talented team, driving the development and delivery of compelling and on-brand copy that emotionally connects with our customers. With a focus on curiosity, innovation, and collaboration, you will have the freedom to explore new ideas, challenge the status quo, and deliver industry-leading creative work. As a mentor and leader, you will play a crucial role in nurturing the growth and development of your colleagues, while continuously pushing the boundaries of creative excellence. Join us in our pursuit to create captivating and impactful storytelling across multiple channels, and be part of a team that values quality, passion, and continuous learning.
What you'll do
As a Senior Copywriter, you will play a crucial role in crafting engaging, compelling, and on-brand copy for a diverse portfolio of brands including Sainsbury's, Argos, Habitat, Tu, and Nectar. Your main mission will be to shape the creative vision and brand tone of voice, ensuring that our brands connect with customers on an emotional level. As the engine room for creative copy ideas, you will lead the development and delivery of creative copy work, from concept through to production. Collaborating intensively with clients and cross-functional teams, you will deeply understand creative objectives, develop winning ideas, and execute industry-leading creative work that drives brand credibility and engagement. Your role will also involve providing creative guidance and leadership, mentoring and managing more junior team members, and staying updated on industry trends and emerging creative technologies. Additionally, you will be responsible for maintaining consistency and alignment across all brands' tone of voice, style, and messaging, while delivering quality work and meeting deadlines. Your ability to build strong relationships, effectively communicate complex ideas, and effectively influence stakeholders will be key to your success in this role.
Who you are
As a Senior Copywriter for Sainsbury's, you are a highly skilled and experienced professional who plays a crucial role in shaping the creative vision and brand tone of voice across a diverse portfolio of brands. With a passion for crafting engaging and compelling copy, you have a knack for connecting with customers on an emotional level and driving brand credibility and engagement. Your extensive experience in delivering high-quality work, both as a mentor and as a practitioner, allows you to provide creative guidance and leadership to project teams, inspiring them to achieve excellence in their creative output. Collaborating closely with clients, external agency partners, and cross-functional teams, you bring ideas to life and drive the bigger creative ambitions of the brands within Sainsbury's portfolio. With your curiosity, adaptability, and excellent communication skills, you excel in delivering innovative and impactful copy across multiple channels while maintaining brand consistency and exceeding client expectations.
Essential criteria
Experience as a Senior Copywriter, creating engaging, on‑brand copy across multiple channels (digital, social, print, retail, CRM).
Experience shaping and maintaining brand tone of voice across a portfolio of brands.
Experience developing ideas and lead copy from concept through to production.
Demonstrated experience in delivering high‑quality creative work that strengthens brand credibility and customer engagement.
Experience mentoring, guiding, and developing more junior creatives, providing constructive creative leadership.
Experience working closely with clients, agency partners, and cross‑functional teams to bring ideas to life.
#LI-SM1
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibiity criteria may apply).
