<p>This is a hands on, high ownership performance marketing role responsible for rebuilding, growing, and scaling paid search activity for Occasions by Sainsbury’s - a distinct and evolving proposition within the wider Sainsbury’s ecosystem.</p> <p>The role currently focuses on Paid Search and Shopping, with scope to expand into Affiliate and broader performance marketing channels as the proposition matures.</p> <p>You will own the end-to-end performance account - from strategy and forecasting to execution, optimisation, and stakeholder communication. This is a self-directed role suited to someone comfortable operating with autonomy, making decisions, and proactively shaping the roadmap in partnership with analytics, tech, and commercial teams.</p> <p><b>Key Responsibilities</b></p> <p><b>Performance Marketing Ownership</b></p> <ul> <li>Own paid search and shopping activation across: &nbsp; <ul> <li>Google Ads</li> <li>Microsoft Ads</li> <li>SA360</li> </ul></li> <li>Rebuild and develop the Occasions paid search account, setting clear structure, standards, and performance foundations.</li> <li>Manage budgets, pacing, and optimisation to deliver against agreed commercial and performance targets.</li> <li>Lead test and learn initiatives across bidding, keywords, audiences, formats, and creative.</li> <li>Ensure best in class account hygiene, structure, and execution.</li> </ul> <p>&nbsp;</p> <p><b>Strategy, Measurement & Activation</b></p> <ul> <li>Act as the primary owner of the Occasions performance roadmap, working closely with your manager to align priorities and long-term plans.</li> <li>Own performance forecasting, budget planning, and scenario modelling.</li> <li>Lead performance analysis and insight generation, supported by analytics teams, including: &nbsp; <ul> <li>Incrementality testing</li> <li>Marketing Mix Modelling (MMM) inputs</li> <li>ROI and performance reporting</li> </ul></li> <li>Ensure technical accuracy across tracking, tagging, attribution, and UTM structures.</li> <li>Translate data into clear, actionable recommendations for stakeholders.</li> </ul> <p><b>Stakeholders Delivery Management</b></p> <ul> <li>There are no direct reports at present. &nbsp;</li> <li>Act as the key performance contact for Occasions within: &nbsp; <ul> <li>Sainsbury’s Digital Marketing</li> <li>Analytics & Data Science</li> <li>Marketing Technology</li> <li>Finance & Commercial teams</li> </ul></li> <li>Work closely with platform partners (e.g. Google, Microsoft; affiliates in future) to identify innovation and growth opportunities.</li> <li>Communicate performance clearly and confidently, providing proactive updates rather than reactive reporting.</li> </ul> <p><b>Ways of Working</b></p> <ul> <li>Operate with a high degree of autonomy and accountability - this role is resigned for self-management. &nbsp;</li> <li>Proactively identify opportunities, risks, and improvements - this role is designed for close day to day management of the account. &nbsp;</li> <li>Be comfortable making decisions, setting direction, and moving work forward independently.</li> <li>Help shape how performance marketing is delivered for a growing proposition.</li> </ul> <p><b>Essential Criteria &nbsp;</b></p> <ul> <li>A few years’ hands on experience in digital performance marketing, ideally within ecommerce or retail.</li> <li>Strong practical experience across: &nbsp; <ul> <li>Google Ads</li> <li>Microsoft Ads</li> <li>SA360</li> </ul></li> <li>Experience managing significant budgets and delivering against performance KPIs.</li> <li>Solid understanding of performance measurement, with exposure to incrementality and MMM (expertise not required).</li> <li>Good grasp of digital tracking and basic marketing tech concepts (tagging, UTMs, cookies, attribution).</li> <li>Confident working cross functionally in a large organisation.</li> <li>Strong communication, prioritisation, and problem solving skills.</li> <li>A proactive, self starting mindset with commercial awareness.</li> </ul> <p><b>Desirable</b></p> <ul> <li>Experience working on new propositions or rebuilding accounts.</li> <li>Exposure to affiliate marketing or broader performance channels.</li> <li>Familiarity with automation, feed management, or large scale account tooling.</li> <li>Understanding of retail calendars, policy compliance, or multi brand environments.</li> </ul> <p><b>Why This Role</b></p> <ul> <li>High visibility ownership of a growing proposition.</li> <li>Real influence over strategy, structure, and future channel expansion.</li> <li>Opportunity to shape how performance marketing scales beyond paid search.</li> <li>Clear pathway to increased scope and leadership as the account grows.</li> </ul> <p><span>#LI-CM1</span></p> <p>&nbsp;</p>