Social Planner
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Marketing
Closing date: 06 April 2026
Requisition ID: 400055617
Why join us
Joining our team at Sainsbury's as a Social Planner means being part of an exciting and collaborative environment. We are a multi-channel, multi-brand business serving millions of customers, with an increasing focus on digital platforms. As a Social Planner, you will play a vital role in developing, implementing, and managing organic social campaign strategies that align with our broader marketing goals. You will have the opportunity to work with cross-functional teams, collaborate with clients, and influence content and communications that reach millions of people every month across multiple household name brands like Sainsbury’s, Argos, Habitat and Tu. Join us and be part of a team that values innovation, collaboration, and growth, while making a real impact in the dynamic and fast-paced world of social media marketing.
What you'll do
As a Social Planner, you will be responsible for developing, implementing and managing organic social strategies that align with the broader marketing and communication goals of the business.
Your work will also play an essential role in shaping content that increases the cultural relevance of our brands by tapping into audience insights, platform behaviour and social trends. You will collaborate closely with clients, ensuring open communication and actively educating them, while also collaborating with cross-functional teams to ensure consistent messaging across social channels. Additionally, you will conduct audience research using 1st and 3rd party tools to adapt strategies and campaigns in response to changing audience behaviours and marketing objectives. Effective communication, analytical thinking, creativity, and the ability to build and maintain relationships will be crucial for success in this role.
Who you are
As a Social Planner for Sainsbury's, you are a highly skilled and innovative professional with a deep understanding of social media strategies, social creativity and platform behaviour. With a proven track record in developing and executing organic social campaigns across various channels, you possess the ability to guide creatives and clients to develop engaging and impactful content that aligns with audience behaviour as well as marketing and communications goals. Your expertise in audience research and insights allows you to tailor strategies that reflect audience needs, while your proficiency in understanding and analysing performance enables you to derive data-driven insights, and adapt strategies accordingly. With strong communication and influencing skills, you effectively collaborate with clients and cross-functional teams, building trust and nurturing strong relationships. Your adaptability, analytical thinking, and creativity drive your ability to stay ahead of industry trends and deliver bold and innovative social campaigns that captivate and engage audiences.
Essential criteria
Proven experience developing, implementing and managing organic social media strategies aligned to wider marketing and communications objectives within a creative agency.
Demonstrable experience delivering organic social campaigns across multiple platforms, with a clear understanding of platform behaviour and best practice.
Demonstrable experience using audience insight, cultural trends and social behaviours to shape content and campaign strategy.
Experience conducting audience research using first‑ and third‑party tools, and translating insight into actionable social strategies.
Experience working closely with creative teams to guide the development of engaging, culturally relevant social content.
Experienced in social trends, platforms and industry developments, with the ability to apply them in a commercial context.
#LI-SM1
We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme, you will also be eligible for private healthcare too.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
