<p><strong>Why join us</strong></p> <p>Joining Sainsbury's as a Brand Proposition Executive means becoming a part of a dynamic and forward-thinking organisation that values creativity, innovation, and collaboration. As you work to develop distinctive brand plans and propositions for our iconic Sainsbury's and Tu brands, you will have the opportunity to shape the future of our brands and drive their successful performance. With a focus on work-life balance, flexibility, and continuous learning and development, you will be supported in delivering impactful brand strategies while having the space to thrive both personally and professionally. Join us to be part of a team that is passionate about delivering exceptional brand experiences and making a difference in the lives of our customers.</p> <p>&nbsp;</p> <p><strong>What you'll do</strong></p> <p>As the Brand Proposition Executive at Sainsbury's, you will be at the forefront of developing and driving the brand plans for Sainsbury's and Tu, creating distinctive, bold, and differentiating propositions that elevate our brands and ensure their successful performance. Working closely with key stakeholders across the business, you will collaborate on strategic questions, gain alignment on brand plans, and leverage insights to inform customer plans and proposition development. Your role will involve crafting propositions that delight customers, align with commercial objectives, and spark creativity within our brand communication and channel teams, utilising real-time insights to anticipate risks and optimise market opportunities. Through your brand strategy expertise and passion for our brands, you will play a crucial role in shaping annual and quarterly customer plans, reflecting brand priorities, and influencing channel plans to drive the success of our brands.</p> <p>&nbsp;</p> <p><strong>Who you are</strong></p> <p>As a Brand Proposition Executive for Sainsbury's Brand Planning & Propositions team, you are an inspiring and strategic thinker with a deep understanding of brand strategy and proposition development, fuelled by a passion for the Sainsbury's and Tu brands. Your ability to balance analytical thinking with creativity allows you to create distinctive and bold propositions that elevate our brands and drive successful performance, while your strong influencing skills and collaborative approach enable you to build relationships with key stakeholders and bring your brand plans to life in a credible and impactful way.</p> <p>&nbsp;</p> <p><strong>Essential Criteria&nbsp;</strong></p> <ul> <li>Experience developing and executing brand strategies or propositions, evidenced by ownership of brand plans, propositions, or campaigns from development through delivery.</li> <li>Ability to use customer insight and data to inform brand or proposition decisions, demonstrated through examples of insight-led planning, risk anticipation, or opportunity optimisation.</li> <li>Proven capability to align brand activity to commercial objectives, balancing customer needs with business and commercial drivers.</li> <li>Strong experience influencing and delivering through cross<span>‑</span>functional stakeholders, evidenced by gaining alignment and executing brand plans across multiple teams and delivering engaging inspiring briefs</li> <li>Experience contributing to annual or quarterly brand or customer plans, including shaping priorities and influencing channel or communication plans</li> <li>Confident presenter to stakeholders of varying levels of seniority and strong stakeholder management and effective communication style</li> <li>Ability to deal with challenge and remain calm with conflict, coming to a good resolution for customers and the business&nbsp;</li> <li>Strong team player who adds value in the role and to the wider team</li> </ul> <p><span>#LI-CM1</span></p>